SEO Tips

Have you ever surprised why your webpage is not rank well on Google? You circulated a webpage, waited for months and still yet to see the shadow on Google’s search engine for your marked keyword.

Hmm…

Something must be mistaken…

Well, to rank top on Google, there are certain actions you should take to make it happen.

Here are the 7 Tips to get higher search rankings on Google.

1. Keyword Research

Check about this: “Which kind of keywords your target audiences are searching in Google’s search engine to find your products or services?”

Don’t be sluggish, spend several time to brainstorm a few keyword ideas and write it down. Then, research the keywords’ monthly search volume using Google’s keyword planner tool to justify your keyword ideas.

You need to make sure your target keyword has a good monthly search volume and relevant to your website’s content. To do that, just create a free Google AdWords account to use the tool or there are many other free tool available.

Next, enter your keyword and get some other keywords ideas to. Repeat with next keyword idea until you found the best one.

2. Long-tail Keywords

A long-tail keyword is a keyword with longer form, usually 4 to 8 sentences. For example, if the target keyword is “bike repair service”, the long-tail version could be “24 hours bike repair service in London”.

If you are offering 24 hours bike repair service in London, which one do you think is more targeted? The target keyword “bike repair service” may bring in people looking to repair their bike in Canada, which is a non-target audience.

However the long-tail keyword brings in only prospects that are looking to repair their Bike in London, especially during after-working hours. Also, long-tail keywords tend to rank easier and faster due to less competition. But you may ask: “what if most of the people are finding on Google using short-form keyword?”

Rest assured, based on the statistic here, half of the search queries are four words or longer, which mean most of the users are searching online using long-form queries.

Want more long-tail keyword ideas? Just enter your target keyword into Google’s search engine and check out the Google’s “Searches related to” function at the bottom of Google’s search results page.

An afternoon blogger include the title tag to his blog to acquire higher search rankings on Google.

3. Title Tag

A title tag is the title of your webpage that tells Google what your page is about. It can be the same or different from your post title.

When internet users search for a certain keyword, Google uses this information to decide whether your page is relevant to them or not. This was one of the original ways to quickly get higher search rankings on Google.

So make sure you put your target keyword in the title tag along with the benefit to encourage people to check out your page.

If you are using WordPress for your blog, just install Yoast SEO and write your title-tag at the bottom of your post editor before you publish.

Also, keep your title tag within 65 characters so that it appears as a full title in Google SERPs without truncate.

4. URL Structure

To rank high on Google, use short and expressive URL structure for all your pages. A worst example of URL structure would be “https://yourdomain.com/p=2”. Which is pointless and doesn’t have your target keyword? Also, don’t keep your URL structure too long and looks ugly, like:

https://yourdomain.com/services-we-provide/bike-repair-service/london/24-hours-fast-reliable-bike-repair-service-on-demand

Instead, use a short and expressive URL structure such as:

https://yourdomain.com/24-hours-bike-repair-service-london

If you are using WordPress, just go to “Setting” – “Permalink” to change it.

5. H-Tags Subheadings

Google provides extra importance to Header Tags like H1, H2, H3, and H4 tags and pay more attention to them. H1 is mostly for the title; try to utilize H2, H3, and H4 tags in your content as subheadings to help Google understand your content’s structure better.

If possible, add some relevant keywords in your H-tags for more ranking chances. For example, if you use the Yoast SEO plugin you can set a focus keyword where in targeted keyword box in any blog post or page you want to get top on SERPs on Google. Then you should spring the focus keyword not only throughout the post, but in your H2 headings as well.

6. Website Speed

As per Google, it uses website speed as one of ranking signal in its complex algorithm. Google mostly focus on user experience and slow loading site hurt user experience badly.

Therefore, you have to make sure that your website loads fast in order to rank higher on Google’s search engine.

To speed up your website (WordPress), follow the steps below:

  1. Choose a light, fast, and responsive theme (Some Default Theme)
  2. Deactivate and remove unnecessary plugins
  3. Install and activate caching plugin for your site (eg: W3 Total Cache)
  4. Install images compressor to compress all your web images

Next, head over to Pingdom and enter your website URL to test your website speed.
Then, fix it according to the recommendation to further improve the loading speed of your website.

7. Mobile Friendly (Mobile Responsive)

With a growing number of mobile users searching for information on Google using their smartphone, you must keep your website functioning well in the mobile version else; it’s going to hurt your website’s user metrics – bad signal to Google.

The best way to avoid this is to choose a responsive theme for your website, and check it from time to time with your mobile phone. You can use this free tool from Google to test your website’s mobile-friendliness.

Conclusion

SEO is not an instant magic, it takes time and sweats to appliance and to see the result. But, the reward is lucrative. In fact, it is still one of the great ways to increase your website traffic. So, just take action and implement the above tactics consistently for your website, and you’ll definitely see the result in months of time.