Meta tags are very important aspects of On Page Search Engine Optimization. Proper use of Meta tags brings better search engine ranking and drive more traffic towards your website. In this post, we describe the proper use of the meta tags on the website.
The Meta title tag is an HTML element which defines the title of the document. Title tags define the actual content of the web page and hold particular importance within the search engines. The title tag is the blue clickable text that is displayed within the search results. It is often recommended that the target keywords be present within the title tags for SEO purposes.
Google typically shows 60 to 66 characters in the search result. We advise you to keep meta title under 65 character. The meta title tags supports all browsers including Google Chrome, Mozilla Firefox, Safari etc.
The Meta description tag is an HTML element which provides a description of what the page is about to the search engines. It’s a brief overview of the content that lies within the page itself.
This Meta description tag is important as it is often used within the actual search results beneath the web address. What’s particularly important about the description tag is that it can be leveraged in many instances as a call to action.
The length of the meta description snippet field on desktop is at around 160 characters and on mobile is at around 130 characters.
Meta keywords are not used anymore by Google and all other major search engines. So they have no practical use. However if you still insist on keeping them, make sure to keep relevant keywords for each page. Keeping generic, sitewide keywords will do more harm than good.
Hope this post will help you to use proper meta tags on the website. Feel free to ask if you have any query regarding Search Engine Optimization.